Search engine optimisation
SEO for your website, to get you found on Google.
What is SEO?
Search Engine Optimisation (SEO) is the process of optimising a website so that it appears in search engines, such as Google, for keywords relevant to your business and services.
Visitors who arrive from search engines are called organic traffic, and it's one of the most effective kinds of marketing, because organic traffic doesn't cost you anything. Building it means optimising your website properly, in line with the search engines' guidelines.
What matters
Important SEO factors
- Optimised images So they don't slow your pages down.
- A secure website Served over HTTPS.
- Meta tags & keywords Relevant to your business and what people search for.
- Page speed & performance Fast pages, on every device.
- Quality backlinks Links between your site and other good websites.
- User experience A site that is easy and pleasant to use.
- Responsive on all devices From phones to desktops.
Measure it
Google Analytics & Facebook Pixel
Every website should have Google Analytics and Facebook Pixel, so you can track where your visitors are coming from and see what you can do to improve traffic and performance.
They should be standard on every website: without them, it's hard to tell what's working and what isn't.
Get found on Google
Talk to us about an SEO campaign for your website.