Pay per click campaigns
Instant results & traffic to your website.
Customised PPC campaigns
Pay Per Click (PPC) is a marketing campaign you only pay for when someone clicks through to your website.
PPC campaigns give instant results, but can be very expensive if they're not done correctly. That's why we provide ongoing PPC campaign management, optimising your campaign to reduce the CPC (cost per click).
While a campaign runs, we pay close attention to your CTR (click through rate): how many of the people who see your advert click through to your website. A high CTR and a low CPC is the ideal result. We then track conversions, the share of visitors who enquire or buy, which gives us a reliable way of increasing your sales and enquiries for a fixed cost.
Our speciality
Google Ads
We specialise in Google Ads PPC campaigns: when someone searches for the keywords or search terms we've chosen, they see your advert. You only pay for the people who click to view it, so we can measure the success of your campaign and you have a direct ROI (return on investment) to track.
Acronyms & jargon
What the letters mean
Marketing comes with a lot of abbreviations. You won't need to know them all, but here are the key ones.
PPC (Pay Per Click)
A type of marketing campaign where you pay for each click.
CTR (Click Through Rate)
The percentage of people who see your ad and click through to your site.
CPC (Cost Per Click)
What you pay for each person who visits your site through the ad.
CPL (Cost Per Lead)
What you pay for each lead the PPC campaign brings in.
DKI (Dynamic Keyword Insertion)
Adding keywords to an ad as it is shown, to match what the person searched for.
Impressions
The number of people who've seen your PPC ad.
KPI (Key Performance Indicator)
A measure used to judge the success of the PPC campaign.
Traffic, today
Talk to us about a PPC campaign on any budget.