Search Engine Optimisation (SEO) is the process of optimising a website so that it appears in search engines, such as Google, for keywords relevant to your business and services.
Traffic received from search engines is referred to as organic traffic. This is one of the best ways of marketing as organic traffic doesn't cost you anything.
To build up organic traffic to your website, your site needs to be well optimised using the key principles laid out by the popular search engines.
Optimised images, so that they don't reduce load times
Secured website using HTTPS
Relevant meta tags & keywords
Page speed & performance
Quality backlinks to external websites
Responsiveness on all devices
All websites should have Google & Facebook integrated so that you can track where your website visitors are coming from, along with what you can do to improve traffic and performance.
Every website should have Google analytics and the Facebook pixel integrated, otherwise improving your website becomes difficult as it'll be hard to track what's working and what isn't.
If you're not sure whether your website has either of these, we can check for you - alternatively if we're building your website, we include these integrations as standard.